YouTube Ads
Drive Leads & ConversionsYour trusted YouTube advertising agency in New Zealand.
YouTube Advertising Agency
YouTube attracts over 15 million unique New Zealand visitors each month, presenting immense growth potential for brands who are looking to expand their reach. Video ads are effective and engaging, but achieving success in this process requires expertise.
That’s where we come in! LocaliQ New Zealand is your go to YouTube advertising agency! Whether your goal is brand visibility or increased leads and sales, our expert tailored and targeted audience YouTube marketing strategies will fit your specific needs.
Why Brands & Advertisers Need YouTube Advertising
Traditional TV advertisers are increasingly shifting their focus to YouTube as their preferred platform. With declining prime-time TV audiences and a growing number of YouTube users, it’s where the attention is now. YouTube advertising is both cost-effective and accessible for brands aiming to reach new audiences.
Extensive Reach
Tap into YouTube’s massive pool of audiences to promote your products or services through captivating video ads.
Brand Storytelling
Boost your brand’s visibility and leave a lasting impression with creative video content that entertains, educates, or inspires your target audience.
Measurable Results
Unlike traditional TV advertising, YouTube Ads provide in-depth analytics to track performance. The platform also offers interactive features and calls to action, making it easy for viewers to click, subscribe, or visit your website.
DID YOU KNOW
Over 40% of global shoppers purchased products they discovered on YouTube.
Source: Google
Our YouTube Advertising Services
YouTube’s advertising platform provides unique opportunities for brands to connect with and convert their target audiences. Video advertising is particularly effective for driving conversions due to its engaging nature. Additionally, YouTube offers both video and non-video ad placements to maximise reach and impact.
Masthead Ads
Premium display ads feature prominently at the top of the YouTube homepage, providing being highly visibility for up to 24 hours. They are perfect for promoting new products, events, and ecommerce campaigns, operating on a Cost Per Mille (CPM) basis.
Non-Skippable In-Stream Video Ads
A key element of YouTube advertising, these brief video ads play before, during, or after content and cannot be skipped. About 15 seconds long and charged on a CPM basis, they quickly capture audience attention with compelling messages and calls to action.
In-Feed Video Ads
Displayed as thumbnails in search results, on the homepage, and alongside relevant videos, this ad type encourages users to click the thumbnail, directing them to your promoted content.
Bumper Ads
These brief, non-skippable ads run for just 6 seconds, delivering quick, memorable messages. Charged on a CPM model, bumper ads are ideal for boosting brand awareness and increasing reach through high impressions.
Overlay Ads
These semi-transparent banner ads appear at the bottom of videos, visible only on desktop and laptop devices. Viewers can close these ads, making them perfect for directing traffic to a product or landing page.
Sponsored Cards
These display ads showcase relevant products, videos, and playlists within eligible YouTube videos, allowing users to click for more information.
Outstream Ads
Designed for mobile placements, out stream ads reach users beyond YouTube, appearing on partner sites and apps across the Google Network, auto playing once 50% of the ad is visible.
Partnering with an experienced YouTube advertising agency maximises these opportunities.
As a Google Premier Partner in the top 3% of Australian agencies, LocaliQ excels in executing high-performance YouTube campaigns. We optimise targeting and placement of your ads, ensuring they reach the right audiences and generate the best return on your spend.
LocaliQ as Your YouTube Marketing Agency in New Zealand
Experience and strategy are key in YouTube advertising. As an established YouTube ads agency in New Zealand, we deliver customised campaigns backed by comprehensive research, data insights, and competitive analysis.
We take the time to understand your target market and objectives, implementing a variety of ad types for every stage of the marketing funnel.
Client Review & Testimonial
“The biggest benefit that we’ve been seeing with LocaliQ would be the increase in our brand awareness, with patients coming in telling us that they’ve found us online.”
FAQs About YouTube Marketing Services
Which Businesses Should Use a YouTube Ads Agency?
Businesses and organisations in just about any industry can benefit from YouTube advertising services, from education institutions to doctors, lawyers, software developers, tradies and ecommerce platforms. YouTube marketing is particularly powerful for reaching audiences aged under 35. For many younger generations, watching YouTube videos is a daily activity. It’s the second most visited website in the world and remains the top destination for watching longer videos.
How Do I Get Started with YouTube Advertising?
Advertising on YouTube is as simple as creating a Google AdWords account and linking it to your YouTube account. You can then promote any video you upload, targeting audiences based on demographics and keywords. Input from an experienced YouTube agency like LocaliQ can help you improve ad performance and deliver more cost-effective results.
How Does YouTube Advertising Work?
YouTube is part of the Google Ads platform, meaning YouTube Ad campaigns are managed through Google AdWords. Once you’ve created your video ad, you select your targeting options and set your budget via a bidding process which determines when, where and how often your ad plays. You can view all activity and analytics through your Google AdWords account.
Can I Integrate YouTube Advertising with Other Marketing Channels?
YouTube marketing can be integrated with other channels to support a cohesive strategy that reinforces your brand messaging and marketing objectives. With a multidisciplined ads agency like LocaliQ, you can create multiple touch points across search engines, social media and email along with content marketing and retargeting strategies.
Are There Targeting Options for Local or Regional Businesses on YouTube?
Brands can target ads according to specific locations, whether that’s cities like Melbourne, Sydney, Brisbane or Perth, particular states or specific regions such as The Hunter, Central Coast or Gippsland. Our local digital marketing agency can help you benefit from these advanced targeting options to refine and focus your YouTube marketing strategy based on your specific brand goals.
Which Targeting Option is Best for Achieving Brand Awareness?
YouTube Ads can be targeted based on placements, topics, keywords or demographics. If your goal is brand awareness, broader topic targeting within relevant demographics can help expand your reach among the right audiences. Every campaign is different, however, so it’s always worth consulting a YouTube advertising agency for tailored advice.
Dive into the world of YouTube Advertising.
Reach millions of potential customers where they spend their time watching videos. Start your YouTube ad campaign today and watch your business grow!
Find out more.
