Scale Your Brand with Our Facebook Ads Agency in NZ

A Facebook Pixel is a small piece of code your brand can add to your website to measure results from your Facebook advertising campaigns. This helps track whether your ads are reaching the right people and whether they are taking the desired actions once they are on your site. Using cookies to track individual website visitors provides valuable information regarding audiences, targeting, conversions and optimisation. This can be used to improve the effectiveness of your campaigns and increase ROI.

Facebook ads are an essential component to businesses across a range of industries. According to a Nielsen study, half the population of Australia uses Facebook every month, spending an average of 1.7 hours per day on the platform. Of the 13 million Australians on the platform, 9 million use it daily. This creates some powerful opportunities for brands to reach new audiences and generate more business.

According to Facebook, 60% of Australian users discover a business or product and learn more about the product either on Facebook or through the business’s website. Whichever industry, location or audience, LocaliQ can help your business engage new customers at every stage of their journey.

Facebook offers a range of metrics to help you measure the success of your paid ad campaigns. This includes impressions, cost per 1,000 impressions (CPM), frequency, click-through rate (CTR), cost-per-click (CPC), cost per lead, conversions and cost per conversion.

Poor performance in a certain area may mean you need to tweak the ad, the format or the targeting options. Most importantly, however, your brand must focus on the right metrics based on your specific campaign goals, whether that’s lead generation, brand awareness or increasing sales.

Facebook ads come in a range of different ad formats, each of which can help achieve particular advertising goals. If your business is looking to showcase products, you can choose from product ads, carousel ads and collections ads. Lead generation campaigns can benefit from lead ads, dynamic ads and messenger ads. Meanwhile, video ads and augmented reality ads can help brands really stand out in the feed. Our Facebook marketing agency understands the nuances of each ad type and how they can effectively deliver for different campaign goals.

Google and Facebook advertising each have their pros and cons. Rather than measuring them against each other, brands should focus on using both effectively in a way that complements the strengths of each platform. A targeted ad campaign on Facebook helps reach new audiences and can also help increase search queries about your brand on Google. WordStream research found that advertising on Facebook generates a 34% increase in brand searches on Google.

LocaliQ recommends a multichannel marketing approach where Google ads and Facebook ads work together to help achieve your marketing objectives. By using the same or similar keywords, geographic terms and your brand name across both campaigns, you can increase the reach of ads on both platforms. This increases the amount of traffic to your site, providing valuable user data you can use for retargeting while boosting overall conversions.

Facebook is a powerful advertising platform. The right strategy will ensure you achieve the results you’re looking for and make the most of your marketing budget. The first step is setting specific, achievable, appropriate goals for your brand.

You can then create a Facebook Ad Manager account and begin targeting your campaign to reach the right people. This involves choosing audiences likely to be interested in your products and services based on location, age, gender, interests, behaviours and connections. You also need to select the ad format and placement, that is, will they appear on desktop, mobile, feed, stories?

Creating an eye-catching creative is also essential, with text and imagery that resonates with your target audience. If you need help with any of the above, LocaliQ is the expert Facebook advertising company you can trust to help your campaign succeed.

How you design your Facebook ad is ultimately guided by your objectives and audience. Certain techniques, however, are fundamental to success, including compelling messaging that engages potential customers with a clear value proposition. It’s also important to use the right ad format and placement across devices and different channels like Facebook, Instagram, Messenger and the Audience Network. This is based on who your audience is and how they use Facebook.

Getting ad clicks is only half the process. A good Facebook ad also requires your website to offer a quality user experience that encourages customers to complete their journey. Speak with the team at LocaliQ for expert support from an experienced Facebook ad company.

Depending on the Facebook ad company, their services may focus only on particular niche industries or campaign types. When looking for the right agency to partner with, brands should look for agencies experienced in delivering ads for your specific industry, audience and location. Ideally, they should also support a whole scope of Facebook ad types.

LocaliQ is a full-service Facebook advertising company with a wealth of experience delivering campaigns that convert for brands across a range of industries in Australia. We manage the entire process, from researching your business and its target market to producing powerful copy, graphic design and other elements that resonate with your audience.