Google Ads
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Grow Your Brand with LocaliQ, Google Ads Agency in New Zealand
Say kia ora to optimised campaigns and better visibility for your brand on Google. Tap into the full potential of the world’s largest search engine with LocaliQ, the Google Adwords agency in Auckland that businesses across New Zealand rely on. Our team delivers powerful campaigns with lower costs per acquisition and better quality leads for less.
Our meticulously crafted, tailored Google Ads are data-driven and offer unique integrations for your campaign. This means monitoring and refining your paid search campaigns is simple with our dedicated ads agency. We’ll incorporate your CRM and sales data to generate ad campaigns that drastically improve conversions while you gain valuable information about where your online leads come from and who they are.
Maximise Your Impact With Google Ads Services
We have over 15 years of experience helping Kiwi businesses, and we’ll help you grow with our comprehensive Google Ads services. Enlist our help for end-to-end assistance with everything from digital strategy assessment to in-depth keyword research, bidding and placement strategy, copywriting, design and regular reporting on campaign performance. Whatever your budget, industry or company size, we offer solutions that scale to your specific requirements.
Reach More Customers with Quality Google Ads by LocaliQ
Discover your new customers by advertising where your target audience spends their time. Google is the world’s biggest search engine, the destination for millions of users making billions of searches every day. This means it’s an essential source of new customers looking for your products or services. By targeting the right people with laser-precision, we’ll develop a strategy for your brand that helps drive traffic to your website and generates conversions.
Investing in Google Adwords is essential, as organic traffic can only take you so far in a crowded, highly competitive marketplace. Incorporate Google Ads management as part of your overall digital marketing strategy to convert potential customers sooner and more often. With the right keywords and bidding strategy, your Google Ads will appear at the top of relevant search results. You’ll reduce marketing expenditure by focusing on traffic from qualified leads and only paying when a user clicks your ad.
How Our Adwords Management in Auckland Helps Your Business Grow
The best time to advertise to a potential customer is when they are already actively looking for your products or services. This is what makes Google Ads so powerful. With detailed targeting options, you can reach your next customer at the perfect time and convert them with engaging messaging. As experts in Google Ads management, we can help your business create that engaging messaging while making the most of the targeting features.
With keywords, search intent, user behaviour, demographic and location based targeting, there’s a range of ways to tailor your campaign for maximum results. Whether you’re a local restaurant in Auckland looking to reach diners in the area or a large company in Wellington looking to expand across New Zealand, LocaliQ provides comprehensive adwords management in Auckland and beyond. We take the time to understand your business environment and objectives so we can deliver Google Ad campaigns that resonate with prospective customers.
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Explore Our Google AdWords Services
Whether you’re looking to launch a new product or increase your market share, our team of experts has a wide range of experience delivering Google AdWords services fine-tuned for your specific objectives. From engaging text copy in paid search ads to dynamic, eye-catching designs for your display ads, our team of copywriters, designers and marketing strategists work together to deliver compelling ad campaigns.
Google Display & Video 360
Display & Video 360 is a Google platform for large advertisers looking to take better control of their campaigns. We can manage your digital media mix with ease, creating multichannel media plans, linking creative strategy with data, managing your audiences, managing media buying and accessing an inventory of the best advertising spaces.
YouTube Video Ads
Video advertising has a strong reputation for boosting conversions due its memorable and engaging nature. YouTube attracts billions of views each day with millions of users across a range of demographics flocking to the platform. Place your ad before, during or after YouTube videos as well as on the home page.
Google Search Ads
Paid search ads on Google work under a pay per click (PPC) structure. With the right targeting, search ads can deliver a consistent stream of qualified, profitable leads. LocaliQ is a Google Ads agency that specialises in getting your brand in front of the people you’re looking to reach with precision targeting tailored to your unique business. Our Google Ads company takes a holistic approach that takes into consideration your industry, size, target audience, location, business model and destination landing pages to ensure your Google ads generate the best possible results.
Display Ads (Google Display Network)
Go beyond search engine results with Display Ads on thousands of websites and apps across the Google Display Network. Nurture customers as they browse online, extending your presence everywhere from news articles and blogs to apps, third party websites, RSS feeds and associated Google apps like Gmail. Display Ads come in a range of formats including text ads, dynamic graphics and video ads. With help from our Google advertising agency, you can find a variety of new ways to resonate with your audience.
Google Shopping Ads
As an eCommerce brand, you can engage more customers with Google Shopping ads. Appearing first in search results, Google Shopping Ads display as a carousel of images providing additional information like pricing and delivery. Once created, the ads are automated so any changes in product information, such as pricing and availability, get pulled directly from your online store.
Google Ad Campaigns That Harmonise with Your Website
LocaliQ looks after every aspect of your Google Ad campaign, including optimising your landing pages to drive conversions. As the end destination of your Google Ad, the quality of your website is an essential aspect of a successful campaign. We’ll manage everything from web page structure, writing CTAs, checking links and reporting on web page performance to ensure your customer journey aligns with your campaign goals.
Features of Google Ads
Set Your Own Budget
Maintain control over your marketing spend by tailoring your Google Ads in accordance with your budget. Once you set a budget, your campaign will run until funds run out. This means you won’t incur any unexpected costs. You can decide when to amend your budget and add more or less at any time depending on your needs.
A Level Playing Field
Unlike many other forms of advertising, Google Ads allow smaller businesses to compete on an equal footing with large national and international companies. With the right targeting and strategy, you can outpace bigger competition without having to outspend them.
Immediate Results
Unlike SEO, which is a long term strategy, you can see results from your Google Ads on day one. Your ads go live straight away and you can quickly achieve top placements. That means the right customer can click your ad and make a purchase or service enquiry in a matter of hours. It’s one of the quickest ways of driving conversions for your brand.
Analysis and Trackability
Google Ads also offers close to real-time activity results, so you can quickly access insights into your campaign performance. A Google Ads specialist at LocaliQ uses these live data insights to further optimise your campaigns so you can outrank competitors and generate more traffic, leads and conversions. This includes adjusting audience targeting based on user interaction with ads, and tweaking time scheduling.
National and International Presence
Whether you’re trying to reach local customers near to your physical store or diverse audience segments spread throughout cities, regions, countries or across the world, Google Ads can help you reach them. Your Google Ad campaign can target people from every demographic across 207 countries. So, no matter who or where your ideal customer is, Google is a great place to advertise.
Targeted Marketing
Every time someone initiates a search on Google, the Google Ads platform digs into the pool of ad campaigns and chooses a selection of them to display at the top of the search results. These ads are selected based on targeting mechanisms such as keywords and search intent, along with the overall quality and relevance of the ad.
Retargeting
Consumers often don’t act right away. They may go through a research phase before deciding to commit at a later stage. Retargeting is one of the features of Google Ads that allows you to repeatedly target users who have expressed interest, for example, by visiting your website. Google’s Dynamic Remarketing ads help boost your conversion rates and can be automatically created based on the browsing behaviour of your web visitors.
Define Your Goals and Increase Profit
Our team is ready to help you launch tailored Google ad campaigns that increase your conversion rate and quality score. We help everyone from startups and SMEs to established corporations and international chains. Whether you’re launching a new product or aiming to increase your market share, the Google ads experts at LocaliQ have the experience to deliver fine-tuned Google adwords services to increase your profit.
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FAQs About Google Ads Services
What are Google Ads?
Google Ads is a pay per click (PPC) advertising platform which displays ads in various formats at the top of Google search results. The Google Ad platform aims to show users relevant ads based on what they are looking for. If you’re a plumber in Christchurch, for example, your ad may show up when a user searches for a plumber in Christchurch on Google.
How Do Google Ads Work?
Google Ads operate using a bidding system. Different advertisers bid on particular targeted keywords and phrases to determine who gets displayed at the top of relevant search results. You bid by setting the amount you’re willing to pay when a user clicks your ad. You only pay that amount when a user actually clicks, which, in terms of ROI, makes it a great tactic for increasing sales or enquiries. A Google advertising agency like LocaliQ can help you refine campaign performance and maximise results.
How Much do Google Ads Cost and What ROI Can I Expect?
Since Google Ad campaigns come in a range of formats and are customisable, the costs vary significantly. Factors that affect cost include the type of ad, where it’s placed, keyword competition, location, relevance and quality score. Businesses can spend as much or as little as they need by setting campaign budgets.
Google Ads are renowned for offering a great ROI. This can be measured by looking at the returns clicks are generating in terms of sales or conversions. LocaliQ offers a transparent approach where we provide you with live reporting on ad performance and break down all the factors that contribute to the cost of a campaign. Get in touch to find out more about the costs and ROI you could expect for your particular business.
Why Do I Need a Google Adwords Agency?
Managing successful campaigns on an ever-evolving Google Ads platform is hard work and requires extensive experience. As a Google Adwords agency with over 15 years of experience, we understand how to refine campaigns to deliver cost-effective results. This includes using targeting tools to maximum effect while measuring and improving your cost per lead once your campaign is live. We also improve campaign results by eliminating factors that cause high costs per lead, such as poorly performing keywords and user demographics that don’t convert.
Why Invest in Google Ads?
Investing in Google ads can do wonders for growing your business as you can reach new customers specifically looking for your products or services. If your business pops up at the top of the search results, it’s one of the easiest and most effective ways of getting more business. After all, millions of us use Google every day to search for the products and services we need. It doesn’t make sense for businesses in any industry to ignore the potential leads from Google Ads, or neglect to take advantage of this common online behaviour.
How Do You Measure the Success of a Google Ads Campaign?
The Google Ads platform offers a variety of metrics to help measure the success of your campaign. This includes cost per click (CPC), click through rate (CTR), conversion rate and return on investment (ROI). A Google Ads specialist at LocaliQ uses these reporting tools to track and measure the performance of your ads and make and necessary adjustments to improve results as your campaign progresses. Our ads agency provides insights into who your leads are and what strategies are working. It’s all part of an approach that focuses on getting leads and, crucially, converting them.
How Long Does it Take to Launch a Google Ad Campaign?
Depending on the size and complexity of your campaign, it can take anywhere from a day to a few weeks to launch your Google Ads. We can help you manage the entire process, from creating a new account to planning and launching your campaign. Once live, Google Ads can start generating results straight away. It can take some time to reach optimum performance, which is why regular adjusting is key. We work hard to take every opportunity to refine your ad spend and generate the best possible results.
Client Testimonial
“Within a short period of time the phone inquiries and internet bookings increased markedly. Switching to LocaliQ was the best move we ever made.”
Searches for “available near me” have grown by over 100% in the last year.
Google, 2021
Contact LocaliQ for Google Ads Management in New Zealand
LocaliQ is the Adwords agency in Auckland that New Zealand businesses can rely on to build successful campaigns in a highly competitive marketing space. Catapult your brand to the top of search results with help from our team. Our Google Ads company services businesses of all sizes throughout Auckland, Wellington, Christchurch, Hamilton and all across New Zealand.
Get in touch with our Google Ads experts to discover how, with tailored campaigns, we can help your business grow.
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