Like many digital marketing tactics, the cost of Google Shopping ads varies depending on the type of business, size, location, competition and what audiences you want to target. The benefit of Google Shopping Ads is that you pay only when a user clicks. Since you can set your own budget, you’ll only pay as much as you’re willing. Once you get in touch, LocaliQ team will give you a specific indication of how much your Google Shopping campaign may cost based on your unique brand.

Google Shopping Ads feature a product image and information such as pricing, brand and delivery information. Google Search Ads are text-based ads meaning there is no imagery, so you must rely on ad copy to get clicks. Google Shopping involves setting up a Google Merchant Centre account, where you add products and product information. Your product range can then appear in ads across search results, the Shopping tab, Google Images, Gmail, YouTube and third party websites and apps in the Google Display Network.

Google Shopping helps retailers and individual brands guide motivated, in-the-market buyers to their product ranges. It’s an effective strategy for any business looking to increase online sales. Google Shopping Ads integrate seamlessly with search results, making it easy for customers to see your product visually and quickly learn information like price, size, colour, brand, delivery options and availability. Google Shopping Ads help you reach the right customers as the platform automates results to display the most relevant products based on search behaviour and search intent.

Google Shopping Ads appear at the top of search results, increasing your potential reach. Tracking campaign performance is easy with metrics like conversion rates and click-through rates allowing you to see how your ads are working for you. You can even compare performance to key competitors and products in the same category. With help from our Google shopping ads agency, you can streamline the customer experience and generate more sales at a low cost.

Google Shopping ads use your brand’s Merchant Centre product data extracted from your online store to create ads that appear when customers search for relevant products. It’s one of the most effective ways of marketing to potential buyers because it improves the online shopping experience by providing information about products when users search for them. Products displayed in search results are automatically matched with a user’s search intent based on Google’s algorithm.

In addition to search results, your products also appear in the Google Shopping tab, Google Images and partner websites and apps across the Google Display Network. Like other Google advertising tools, Google Shopping Ads function via a cost-per-click (CPC) model so you only pay when someone clicks on the product and gets directed to the landing page where they can complete a purchase.

As an experienced Google Shopping management agency, LocaliQ has a strong track record helping Kiwi businesses increase sales. Our approach to generating more sales is based on optimising your ad and the destination landing page according to Google’s best practice standards. Our expertise, years of research and experience managing campaigns means we understand what Google looks for when matching products to search intent.

The Google Shopping campaigns we develop for your brand complement and work in alignment with your overall digital marketing strategy. We include, as part of a multichannel campaign designed to meet your goals, finding new customers, increasing website traffic and boosting sales. Using data refined to your brand’s industry and customer base, we create Google Shopping Ads that help you reach qualified buyers.