Google Shopping
Drive Leads & ConversionsRun your campaigns across popular search engines
Gain Prime Visibility Through Google Shopping Campaigns
Google Shopping ads visually showcase your products directly in Google’s search results, capturing the attention of high-intent shoppers who are ready to buy. Featuring product images, prices, brand names, and key details, these ads outperform text-based ads by allowing potential customers to quickly find, compare, and choose your products.
At LocaliQ ANZ, we specialise in Google Shopping, creating targeted campaigns that highlight New Zealand brands’ products and drive sales. Stand out and boost your e-commerce revenue with visually appealing Google Shopping ads designed specifically to appear in relevant searches, attract clicks, and convert.
Why Your Business Needs Google Shopping Ads
At LocaliQ, we’re dedicated to maximising your traffic, leads, and conversions on New Zealand’s largest search engine. Here’s why Google Shopping Ads are a game-changer for your business in Auckland and beyond.
Capture High-Intent Leads
Google Shopping ads are designed to enhance user experience by delivering exactly what customers are searching for. When users see an ad that aligns perfectly with their search query, the likelihood of a purchase increases significantly. Our strategic approach focuses on maximising your marketing ROI by connecting you with customers who are ready to buy.
Target Ready-to-Buy Customers
Our advanced targeting strategies ensures that your ads appear in front of the right audience. We also retarget users who have previously shown interest in your products, capturing potential leads that may have slipped away. By re-engaging interested customers, you can cultivate a loyal customer base that is more likely to convert.
Eye-Catching Ads for Seamless Shopping
Google Shopping allows your offerings to shine through high-quality images, quickly conveying essential information like prices and product details. This visual approach enhances the shopping experience and with a single click, users land on your product page, ready to explore details or make a purchase.
More Clicks, Less Cost
Target prime customers, recapture interest, and maximise ROI with our Google Shopping expertise. We optimise campaigns for high click-through rates and lower costs, driving more qualified leads and sales.
Stand Out in Search
Google Shopping ads take a prime spot in search results, showcasing up to 20 product listings on desktop and two on mobile. We craft dynamic ads that automatically update with your latest product details, ensuring your products are accurately represented across all devices.
DID YOU KNOW
User who are retargeted to are 70% more likely to convert.
Source: Outgrow
Optimise, Convert, Grow with LocaliQ’s Google Shopping Ads
At LocaliQ, we manage your campaign from start to finish, ensuring a seamless experience.
1
Free Google Shopping Audit
Not sure if Google Shopping is the right fit for you? We offer a complimentary review of your current setup, website, and product range. This analysis allows us to craft a tailored strategy that meets your unique needs and objectives.
2
Custom Account Set Up
We create a Google Shopping account that aligns perfectly with your brand messaging while optimising for conversions. Our team focuses on developing strategic keywords and designing a seamless shopping experience, making it easy for customers to browse and purchase your products.
3
Ongoing Optimisations
Once your ads are live, our dedicated team continuously monitors and refines your campaigns. We conduct daily analyses, manage bids, and adjust targeting to enhance performance and minimise waste, ensuring you get the best results from your investment.
4
Reporting and Ongoing Support
Stay informed with our custom monthly reports that highlight key metrics relevant to your business goals. Our proactive approach allows you to track results and adapt strategies as needed, ensuring you are always in control of your campaign’s performance.
Client Review & Testimonial
“We have been able to maximise on our niche position in the marketplace through LocaliQ’s SEO efforts. The LocaliQ team deliver excellent transparency and reporting around results and regular communication.”
FAQs About Google Shopping Ads
How do I Get Started with Google Shopping?
Getting started with Google Shopping means setting up a Google Merchant Centre account. This is where you add products and product information then connect your account to your eCommerce account. Once you have set up an account, your product range can appear in ads across Google search results as well as in the Shopping tab, Google Images, YouTube and third party websites in the Google network.
How can a Google Shopping Agency Like LocaliQ Improve my Digital Marketing Strategy?
As an experienced Google Shopping management agency, LocaliQ can help you optimise your campaigns to drive better growth and generate more opportunities for your brand. We use our expertise and extensive research to create campaign strategies designed to reach the right target audiences and increase traffic, click-through rates and sales. Using data refined to your brand’s industry and customer base, we create ads that increase your online visibility and help you reach qualified buyers.
I Already Have a Google Ads Account. Will You Use That?
If you have an existing Google Merchant Account, that’s great. We’re happy to use it and make any necessary tweaks to deliver better campaign performance. If you don’t have an account, our team is more than happy to create one on your behalf.
Is There a Limit to How Many Campaigns You’ll Create?
Using Google Ads can grow your business by helping you reach new audiences that are specifically looking for your products or services. Someone who needs a plumber in Brisbane will often search “plumber in Brisbane” on Google. If your business is the one that pops up at the top of the search results, it’s a simple and effective way of getting more customers. So many of us use Google today to run searches just like this, making it difficult for businesses to ignore the potential for that kind of exposure.
What is Google Shopping and How Does it Work?
Google Shopping ads, previously known as Product Listing Ads, utilise your brand’s Merchant Centre product data to create relevant ads that appear when potential customers search for them. This includes information about the products you are selling along with product information and pricing. This data is matched against a user’s search intent.
Google Shopping ads appear in search results, the Google Shopping tab, Google Images and across partner websites within the Google network. Free listings and Shopping ads can both appear next to text ads so users can browse a full range of products that coincide with their search. It is worth noting, however, that only paid ads appear on partner websites.
Similar to other Google advertising products, Google Shopping ads employ a cost-per-click (CPC) model. This ensures you only pay when someone clicks on the product and is redirected to the relevant landing page. Using a bidding process against relevant competitors, merchants decide how much they are willing to pay for each click.
How Can Google Shopping Ads Benefit My Brand?
Google Shopping campaigns are designed to help retailers and individual brands find in-the-market buyers for their product ranges. Whether you’re looking to boost online sales or create more foot traffic at physical stores, Google Shopping is an essential tool for promoting products online. The platform is designed with an interface that is similar to a traditional Google search, but makes it easy to see each product visually and see information including price, size, colour, brand, style and availability.
Google Shopping ads also appear at the top of search results, increasing potential audience reach. They also appear across related Google platforms like YouTube and Gmail in addition to the Shopping tab and Google images. Tracking your performance is easy with simple metrics such as conversion rates and click-through rates. You can also see how performance compares to competitors and other products in your category.
Google Shopping ads are a powerful way to reach your customers as the platform automates results to display relevant products based on search behaviour and search intent. With help from an experienced Google shopping ads agency, you can simplify the customer journey and streamline the buyer pipeline, giving you high-quality leads who are already motivated to make a purchase.
Empower Your Brand with Google Shopping Ads.
Are you ready to harness the power of Google Shopping in New Zealand? Reach new heights with LocaliQ NZ and drive your business forward.
Get Started.
