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Local and Trusted Google Display Ads Agency in New Zealand

Tēnā koutou! LocaliQ is a Google Display advertising agency in Auckland, servicing businesses throughout New Zealand. Our team specialises in delivering tailored campaigns across the massive Google Display Network.

Enhance your reach and start saying tēnā koutou to more potential customers with tailored Google Display Ads.

Place your brand in front of users interested in your products and services wherever they spend their time. With ongoing competitor analysis and campaign optimisations, we’ll help your business scale and deliver the right message at the right time to the right audience in the right places.

Reach More Customers With Google Display Advertising

Google Display advertising is a powerful tool for generating new leads, whatever your industry or business objectives. Our team is here to help you rank successfully on page one with strategic campaigns supported by targeted keywords and phrases. In addition to search results, you can reach customers across apps and third party websites within the Google network.

Grow Brand Awareness and Generate Demand

Whether you’re looking to build your brand’s online presence or get more customers interested in your products and services, Google Display Ads can help you achieve your goals. Reach users across hundreds of thousands of niche and well-known websites and apps, including Google apps and platforms such as Gmail and Youtube. Powered by rich, first party data, LocaliQ fine-tunes every campaign to maximise results for your brand.

As an experienced Google Display advertising agency, we can help you craft the perfect message and deliver it to the right prospects. Our team has unmatched expertise when it comes to understanding and effectively utilising the powerful targeting tools offered by the Google advertising platform. We’ll ensure your campaigns leverage those tools to maximum effect so you can boost traffic, retarget and nurture existing leads, and increase conversions.

Understanding Your Business Objectives

With the Google Display network, your brand can reach up to 90% of internet users across over 2 million websites and 650,000 apps. While this potential for reach is incredible, focusing your campaign to target the right users across the network is key to achieving your business objectives. Our Google Display Ads agency knows how to utilise relevant placement targeting so your ads reach the right people.

Getting results means carefully thinking about what tactics, ad creatives and placements will maximise the ROI of your marketing budget. We’ll base this on your industry, target locations, competitive environment and what your customer’s online journey looks like.

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FAQs About Google Display Advertising Services

What is Google Display Advertising?

Google Display Advertising involves placing banner ads and other visual ad formats across websites, apps and social media websites within the Google Display Network. Google Display Ads are an excellent investment for any business looking to grow brand awareness or increase sales. Whether you’re just starting out or are a large corporation and well established in your industry, you can reach the ideal prospects with laser-precision targeting that narrows your audience down from millions of internet users across the Google Display Network.

Do I Need Help from a Google Display Advertising Agency?

The Google Display Network includes more than two million websites and apps, accounting for where approximately 90% of internet users spend their time. This potential for reach is a double-edged sword, however. The opportunity to reach an enormous number of consumers comes with the risk of wasting your marketing spend reaching irrelevant consumers unlikely to be interested in your products and services. That’s where help from an expert Google Display advertising agency like LocaliQ is essential. Selling dog food? We’ll put your ad in front of people that need to buy dog food. The strategy may be complex but the results are as simple as that.

How Can LocaliQ Help with Google Display Advertising?

As an expert Google Display advertising agency, LocaliQ is here to help your business manage, target and budget for your ads within the Google Display Network. These visual ads come in a variety of formats and placements, with static or moving images that display at the top, side, bottom or in the middle of websites and apps within the Google Display Network. We ensure that, whatever the ad creative, your campaigns reach the right audiences and generate the best return from your marketing budget.

Why Hire a Display Advertising Agency?

As a Google Premier Partner, LocaliQ has a strong track record for delivering targeted ad campaigns with great results for every client. We have over a decade of experience helping businesses of all types and sizes across New Zealand. By hiring our display advertising agency, you can rely on our team for tailored expertise backed up by an honest and transparent approach. From analysing competition to optimising campaigns and reporting results, we offer meticulous care and attention every step of the way.

Is Google Display Advertising a Good Choice for My Business?

Google Display advertising means your business has access to a massive audience. By targeting the right audience with the right kind of ads, it can be a highly effective tool for growing your brand or increasing conversions, regardless of which industry you operate in. Everyone can benefit, from schools to medical practitioners, builders, plumbers, hairdressers, eCommerce brands and even display advertising companies themselves. With the right strategy, positioning and format, you can create eye-catching ads that align with your brand while engaging customers throughout their online browsing experience.

Are Google Display Ads Better Than Paid Search Ads?

Google Display Ads appear across a huge range of websites and apps, while paid search ads are limited to Google search results. However, that doesn’t necessarily make display ads better. Both play an important role in your digital marketing strategy, requiring different approaches and priorities. Paid search ads tend to offer a higher click-through-rate (CTR) as they reach users specifically looking for products, services or information related to your paid ad.

Display Ads reach users incidentally during their regular browsing experience. While the user’s primary motivation lies in viewing the content of the web page or app, display ads play a secondary, indirect role. Depending on your goals, this could be building brand awareness by exposing your business to potential customers or retargeting users based on previous activity that shows they are interested. They may, for example, have searched or browsed other websites related to your business, product or services. In summary, Google Display Ads typically target users based on their demographics and interests while paid search ads target users searching for relevant keywords or phrases.

How Much Does Google Display Network Cost?

Like many digital marketing strategies, the cost of a Google Display advertising campaign varies depending on your budget, goals and level of competition. Expect to pay anywhere from a few cents to several dollars per click depending on the circumstances. LocaliQ is an experienced Google Display advertising agency, and we can provide you with more specific guidance around costs for your specific campaign. We’ll also monitor and adjust your ongoing campaign costs to align with your budget to ensure positive ROI.

What are Some Display Advertising KPIs or Benchmarks I Should Know About?

How you measure the performance of Display Ads depends on the goals of campaigns, but some metrics to keep track of include:

  • Impressions: The number of times your ad has appeared on web pages and apps.
  • Click-through rate (CTR): The number of people who have clicked on your ad.
  • Cost-per-click (CPC): How much you’ve spent for every user who has clicked on your ad.

Client Testimonial

“I’d recommend LocaliQ to other businesses. The transparency in their campaigns means we can see exactly where all of our dollars go. Instead of getting the smaller jobs, we’re getting bigger, greater valuejobs, and servicing a better clientele than we ever have before.”

Blair Collins, Production Manager, Guardian Screens & Shutters

48% of time spent online is spent consuming entertainment content.

Neilson, 2020

Contact LocaliQ for Powerful Google Display Ads in New Zealand

Contact LocaliQ, the experts in display advertising Auckland brands trust. Learn more about how we can help your brand leverage the power of Google Display and reach new customers across New Zealand.

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