TikTok Ads

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Performance-Driven TikTok Ads Agency Based in Auckland, New Zealand


Boost the power of your TikTok marketing and take your brand to new heights with LocaliQ. As a premier TikTok marketing agency in Auckland, we’re here to help your brand capture a share of the market from among millions of unique users. As today’s fastest growing hub for online culture, music and ecommerce, we help businesses across a range of diverse industries in New Zealand make the most of advertising on TikTok.

TikTok demographics in Auckland, Wellington, Christchurch, Hamilton and across New Zealand include users young and old across a range of demographics. The organic “For You” algorithm offers a powerful way to reach new audiences with engaging ads. Our campaigns combine creative content tailored to suit the style of the platform with data, analytics and advanced targeting to help your brand make an impact and convert your next customer.

Why Invest in TikTok Marketing?

TikTok currently commands user attention in ways no other platforms can. Build your brand natively and connect with a massive audience base, using an algorithm that offers more opportunities to go viral and stand out from the competition. Audience-specific targeting and comparatively low uptake from Kiwi advertisers means this social platform offers exciting opportunities to grow your brand.

Competitive CPM rates empower brands to grow with the TikTok advertising cost to result ratios being one of the best available among major social media platforms. As an experienced TikTok advertising agency, LocaliQ helps brands in New Zealand strategise, create and launch unique campaigns that utilise the strengths of the platform to drive conversions.

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TikTok Ad Formats

LocaliQ is a TikTok ad agency that understands the different formats and placements available on the platform. By taking the time to understand your brand, customer base and marketing objectives, we’ll unlock your potential.

Strategies range from user generated content (UGC) to marketing driven by TikTok influencers, with our team uncovering the appropriate mix of tactics for your brand and marketing goals. Below, we explore the different ad formats available on TikTok.

In-Feed Ads

The go-to type of ads on TikTok, In-Feed Ads replicate the content style and feel users create on the platform each day. A short video or still image that appear within the “For You” feed, In-Feed Ads seamlessly integrate with the user experience. Purchased via the platform’s Ad Manager, our team creates the ad creative while incorporating a clickable call to action that directs users to your TikTok account, website landing page or an app download page.

Image Ads

While known primarily as a video platform, Image Ads are still available through the TikTok advertising network. Instead of displaying in the main app’s feed, Image Ads appear across news feed apps associated with TikTok, including BuzzVideo, TopBuzz and Babe. Image Ads usually consist of a picture, text, branding and an app logo.

Carousel Ads

Similar to carousel style ads on Instagram, Facebook and Google, TikTok Carousel Ads feature a swipeable set of 2 to 10 images which can each have their own unique caption. Just like Still Image Ads, Carousel Ads appear on TikTok news feed apps.

Video Ads

Displaying in both “For You” feeds and TikTok news feeds, Video Ads allow brands to reach relevant users with engaging videos that incorporate all the  standard features of native TikTok content. This includes captions, green screen, effects, transitions and audio clips. TikTok Video Ads can be up to 60 seconds long, with 10 to 15 second videos typically generating the best results.

Top View Ads

TopView Ads are a premium offering allowing for maximum impact and visibility. This is because they are the first thing users see when they open the TikTok app and take up the entire screen. This makes them one of the most popular TikTok marketing options for businesses looking to achieve a broad reach and a high number of impressions. TopView Ads are up to 60 seconds long and fully customisable.

Spark Ads

Harness the creativity of everyday TikTok users with Spark Ads, which allow brands to transform user generated content into advertising content. These campaigns are often launched with the help of TikTok influencers and can be converted into In-Feed Ads or TopView Ads to increase reach. Spark Ads look like native content but are labelled as “sponsored” and feature clickable call to actions.

Brand Takeover

If you’re looking to grab user attention quickly, Brand Takeovers are a unique form of TikTok advertising consisting of a 3 second image or 3 to 5 second GIF that takes over the entire screen when users first launch the app. What makes these ads special is that they offer exclusivity within specific product categories. This means users won’t see any other ads for that same product type for the rest of the day. This exclusivity, however, comes at a higher cost, so they are most commonly used by larger brands.

Branded Hashtag Challenge

Find the sweet spot between user generated creativity and brand strategy with sponsored hashtags. A Brand Hashtag Challenge involves promoting your hashtag through a TikTok ad which encourages users to participate and add their own spin to it. Achieve huge levels of visibility and engagement by enticing users to have fun participating with your hashtag in their own content. When done right, brands can go viral.

Branded Effects

Another great way of marketing your brand while letting your audience have fun is with Branded Effects. Boost your reach with your own custom-designed filters, stickers and effects that TikTok users can incorporate into their own content. With the right approach and combined with other TikTok marketing tactics, Branded Effects can generate massive levels of engagement and increase brand familiarity and loyalty across diverse audience segments.

Our Unique TikTok Ad Services

Work with LocaliQ, New Zealand’s trusted TikTok marketing agency, and go beyond trend hopping. Create articulate, unique strategies that align with both your brand and audience content consumption habits. Find your moment on TikTok with our help. We combine human creativity with detailed targeting and an exclusive database of creatives to help you generate powerful TikTok campaigns for your brand.

With a focus on ROI, we offer your team complete access to performance metrics so you can see how different tactics are translating to tangible benefits for your marketing goals, whether your priority is growing brand awareness, generating traffic, boosting app downloads or increasing sales.

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FAQs About Ads on TikTok

Why Advertise on TikTok?

TikTok Ads are an incredibly powerful and affordable way for brands to reach new audiences with interesting, attention-grabbing content. The platform is one of the highest ranking in terms of ad equity, meaning advertisers enjoy a high ROI on average. TikTok advertising also offers plenty of opportunities to get creative when marketing brands, products and services. The style, formats and aesthetics of the platform are quite distinctive from other digital platforms and provide unique ways of building relationships with current and potential customers.

What Audience Targeting is Available with TikTok Ads?

The in-built TikTok Ads Manager features precision targeting tools that help you refine campaigns across a range of criteria. Target audiences based on location, age, gender, interests, language, user behaviour, device type and interactions. These audience segments can also be customised with lookalike style audiences similar to Facebook, based on web traffic and app activity. No matter your objectives, our TikTok ads agency can help refine your targeting to reach the right users and maximise ROI.

Is TikTok Effective for Reaching New Audiences?

As the fastest growing social media platform, TikTok is a fantastic place to reach new customers. The platform is commonly associated with GenZ users, with 41% of users aged between 18 and 24. This makes it ideal for brands looking to reach younger audiences, however, it’s not the only segment you can reach. TikTok’s demographic base continues to widen and diversify as the app grows, making it a great place to reach Millenial, GenX and Baby Boomer users across a variety of locations throughout New Zealand with distinct interests and needs for different products and services.

What Types of Ads Does TikTok Offer?

Brands can choose from 6 different types of TikTok ad formats that display within the platform:

  • In-Feed Ads
  • TopView Ads
  • Spark Ads
  • Brand Takeovers
  • Branded Hashtags
  • Branded Effects

In addition, brands can incorporate Image Ads and Carousel Ads into their marketing strategy. These appear on news feed apps associated with TikTok.

What is TikTok Advertising?

TikTok is one of the most popular social media platforms today, with an incredibly high usership among younger Kiwis. With 500 million daily active users across a range of demographics, TikTok is a great platform for any brand to advertise on. TikTok offers greater exclusivity with less advertisement saturation as many businesses are yet to incorporate the platform into their digital marketing strategy.

This means your brand can get more views and a higher click through rate (CTR) with less investment compared to other platforms like Facebook and Instagram. If you’re not sure whether TikTok is a good fit for your brand, our experienced TikTok agency can offer honest advice on the pros and cons and find an approach that works for you.

How Much Should I Spend on TikTok Ads?

TikTok advertising cost projections and ideal spend will vary based on your ad format, campaign strategy, targeting options and budget. TikTok ad pricing tends to be higher upfront compared to other platforms, but evens this out by offering a higher ROI. You can adjust your spend on live campaigns to get more impressions, traffic and conversions. It all depends on the metrics or numbers you want to achieve.

How are Ads on TikTok Different from Instagram and Google Ads?

TikTok advertising is distinctive from Instagram and Google mainly in terms of its ad formats. Ads on TikTok are distinctive in their style with features like captions, effects and audio that are immediately recognisable as coming from TikTok. This allows brands to seamlessly integrate their ads with the user experience on the app.

Each of these 3 platforms offers detailed targeting using demographics, keywords and user behaviour to reach relevant audience segments. As a TikTok agency that also specialises in Instagram and Google, we often recommend a multichannel marketing strategy with different ad tactics and different goals on each platform.

Why Hire an Agency Instead of Doing TikTok Ads In-House?

Hiring a TikTok marketing agency means having a team of experts working hard to get the best return on your ad campaign. We specialise in everything from marketing strategy and data-driven targeting to creating creative content specifically suited to TikTok. Experience running TikTok campaigns for countless other NZ brands across a variety of industries means we understand how to craft effective campaigns tailored to different business needs and audience segments while minimising spend.

How Can I Generate Leads Through TikTok?

Many businesses associate TikTok marketing with brand awareness campaigns. There are plenty of opportunities, however, to go beyond awareness and generate leads and increase sales on the platform. Engaging ad creatives and clickable call to actions make TikTok a great place for directing qualified leads to landing pages, product pages or app download pages. The higher CTR  offered by TikTok compared to other social media platforms make it ideal for any brands focused on selling products or generating service enquiries.

Client Testimonial

“Our business has grown since we took over almost 100% in terms of revenue, and we’restill growing at about 20% per annum. And that is due in partto the amount of marketing that we’ve been able to do, and thesuccess of those campaigns.”

Ben Brown, Veterinarian, Sydney Animal Hospitals

Searches for “available near me” have grown by over 100% in the last year.

Google, 2021

Your Trusted TikTok Advertising Agency in New Zealand

LocaliQ is the TikTok marketing agency in Auckland that brands across New Zealand trust to deliver creative content campaigns. Find out how we deliver great results.

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