Instagram Ads
Drive Leads & ConversionsElevate your brand with Instagram advertising services.
Instagram Advertising in Australia
Say kia ora to increased leads and market share with Instagram advertising that go beyond just likes and follows. With well over a billion monthly users, Instagram is the perfect platform to connect with Kiwis seeking your products and services.
LocaliQ New Zealand’s is a trusted Instagram Advertising agency, crafting tailored campaigns that blend technology, data insights, and innovation to help you grow your business on-demand.
Why Businesses Need Instagram Advertising Services
Instagram ads are known to captivate and our strategic campaigns deliver the right content to your audience at just the right moment. We utilise innovative advertising techniques to effectively engage and nurture your target market.
Enhanced Audience Reach & Brand Visibility
If you’re looking to expand your brand’s digital footprint then Instagram is known to boast a vast and diverse user base. With over 13 million active users in Australia, it offers a unique opportunity to connect with potential customers and showcase your offerings.
High Visual Impact
Compelling photos and videos are at the core of Instagram offering. Highlight your products, services, and brand personality through stories, posts, and reels, utilising creative formats that resonate with your audience.
Increased Traffic & Conversions
Effective ads drive engagement, leading directly to your website or landing pages and converting that interest into sales.
DID YOU KNOW
Over 200 million businesses use Instagram’s advertising platform
Source: Instagram
LocaliQ as Your Instagram Ads Agency in New Zealand
We are an experienced Instagram management agency that leverages the platform’s strengths to sell products, drive website traffic, and generate leads. Instagram is essential for businesses in any industry looking to market or advertise their brand for the goal of increased sales. As part of our approach, we deliver the following:
1
Elevate Your Brand
Capture your audience’s attention with visually appealing content that drives traffic to your website or app. We specialise in a mix of organic and paid strategies to foster growth and optimise your campaigns through data analysis and market insights.
2
Precise Audience Targeting
Harness Instagram’s powerful targeting tools via the Meta Business Suite. Our precise targeting based on demographics, location, and interests ensures your ads reach the right people, capturing their attention effectivel
3
Utilise Hashtags and CTAs
Boost conversions with relevant hashtags and strong calls to action that guide users to your product pages or apps. These essential components enhance discoverability and create new opportunities for engagement.
4
E-Commerce Integrations
Transform your Instagram into a seamless online shopfront. With eCommerce integrations, you can engage users with targeted ads showcasing your products, driving sales directly through your profile. Target users based on profiles and behaviours, and engage them with ads showcasing relevant products, prices, sizes, colours, and direct sales links.
5
Transparent Reporting
Gain valuable insights into your campaigns with our transparent monitoring tools. We focus on the best-performing creatives and refine strategies based on real-time data to enhance your brand’s success.
How Does Advertising on Instagram Actually Reach Your Customers?
Instagram does not use disruptive ads and instead opts for paid options that seamlessly integrate into feeds, stories and the explore section, allowing your message to be delivered more subtly.
By leveraging Facebook’s robust Ads Manager, Instagram ads help you expand your reach with precisely targeted content. You can discover your ideal audience through automated targeting or manual selections based on demographics and user behaviour. Advanced algorithms further enhance audience precision by analysing interaction and conversion data.
With seamless integration into e-Commerce platforms like Shopify, Instagram campaigns can effectively showcase your product catalog. Dynamic targeting presents tailored product recommendations to customers, boosting engagement and driving sales.
Client Review & Testimonial
“I would recommend LocaliQ to other businesses as they have shown how to future-proof our business to ensure we are leading the pack. LocaliQ have the knowledge, know-how, and resources to keep up to speed with today’s fast-moving digital world.”
FAQs About Instagram Advertising
Why Invest in Advertising on Instagram
Instagram is one of the biggest social media platforms in the world, with more than a billion active users a month, and over 400 million active daily users. It also boasts the highest overall user engagement rate as well as the highest engagement between brands and users of all social media platforms. This makes it a powerful tool for any brand looking to grow.
The integration into Meta’s advertising ecosystem means your Instagram ad campaign has access to Facebook’s notoriously powerful campaign targeting and customisation options with the added benefit of higher engagement. Instagram users are 58 times more likely to interact with brand content than Facebook users. According to Instagram, ad recall is 2.8 times higher on average with Instagram ads compared to other social platforms.
How Much are Instagram Ads?
Instagram ads cost as much as you need them to cost, with the ability to set your budget and bidding strategy based on your needs. A variety of pricing structures helps you get the most out of your ad spend depending on your campaign goals and specific priorities. How much are Instagram ads? It ultimately depends. The team at LocaliQ can help you determine how much Instagram ads cost for your brand based on your specific goals. We’ll find the right investment strategy to maximise ROI.
What are the Different Types of Instagram Ads?
There are different ways to approach you Instagram Ad campaign, including:
- Single image: a simple photo or graphic with a CTA
- Video: up to 60 seconds long
- Carousel: a series of up to 10 images or videos
- Story: full screen image or video appearing in user Stories
- Collection: a collage of different images
- Reels: video ads that display in between Reels
- Shopping: ads with imbedded shopping functions
- Explore: images and videos that appear after someone clicks on relevant content from the Explore tab
You can create Instagram ads across a range of different formats based on your brand, goals and type of promotion.
What is the Difference Between a Facebook Ad and an Instagram Ad?
Although Instagram was acquired by Facebook in 2012, the two platforms offer different advantages when it comes to Social Media Advertising. While both channels use the Facebook Ads Manager platform, Instagram’s popularity lies predominantly with young adults and teens, so this would be the wiser choice for brands with a younger target demographic.
As for businesses looking to increase brand awareness, Facebook remains an attractive choice due to its reach and large audience. Ultimately, if you’re a brand with a visual product, Instagram’s video ads and branded content can lead to outstanding engagement.
How Do I Set Up Advertising on Instagram?
Advertising on Instagram is simple. You just need to create a profile and start posting content your customers will be interested in. Our experienced Instagram agency will manage the entire process for you, creating engaging content that keeps your profile fresh, so you keep attracting more followers and driving traffic to your product or landing pages.
Who Will Create Instagram Ads?
Our Instagram management agency can create Instagram ads for you, providing a flexible service based on your needs. Some brands provide raw images or video files we can repurpose to fit a new campaign. At other times, we manage the entire content creation and ad campaign process from start to finish. Whether you have specific ideas and goals in mind or need help figuring it all out, our expert Instagram advertising agency will help.
How Effective is Instagram Advertising?
With a total reach of 11 million Australians across Instagram, there are opportunities for brands of all types and sizes to connect and convert potential customers. At least 50% of users follow brands on Instagram too, meaning the user base is willing to see what products and services companies have to offer on the platform.
Boost Visibility & Reach.
Our ROI-focused campaigns engage users without being disruptive. Well-designed ads blend into Instagram feeds, stories, and explore pages, ensuring your brand message resonates with users.
Get Started Today.
