Bing Ads
Drive Leads & ConversionsBing ads management tailored to generate results for your brand
Bings Ads Management Services
Kia ora, Kiwi businesses! Are you looking for ways to simplify advertising on Bing. Did you know, our experienced team at LocaliQ specialises in tailored Bing ads management to help your brand capture more unique opportunities?
While there is no dispute that Google is the dominant market leader in search engines, Bing advertising still plays an important role in your marketing strategy as the second largest search engine.
Lower competition density and lower click prices are just two of the reasons why you can profit from investing in Bing ads. The team here at LocaliQ can guide you through the unique characteristics of the Microsoft advertising platform. Our promise is that we will work with you to develop tailored campaigns that support your business goals.
Why Use Bing Ads?
Explore new ways to generate leads and traffic beyond Google. Bing Ads offers sophisticated targeting and a growing network, which is ideal for capturing low-competition leads. We help you utilise Bing’s tools to enhance your visibility and attract potential customers throughout Auckland and New Zealand.
Lower Advertising Cost
Bing’s reduced competition means lower cost-per-click (CPC), potentially increasing ROI by up to 30% compared to Google.
Advanced Targetting
Refine your audience targeting more precisely, with options to focus on specific devices and exact match keywords.
Less Competition
For businesses in New Zealand, fewer companies are using Microsoft Bing Ads, presenting an opportunity to reach a valuable audience on the Microsoft Search Network with less competition.
LocaliQ’s Bing Ads Services across NZ
Managing multiple campaigns across different platforms can be overwhelming. That’s why LocaliQ NZ is here to help you manage your Microsoft Ads, allowing you to focus on what you do best — running your business.
Campaign Set-Up and Optimisation
We support Kiwi businesses at every step, from importing your data and setting up campaigns to ongoing monitoring and performance reporting. Whether you’re new to the platform or a seasoned expert, our team is here to help you get the most out of your campaigns.
Tailored Strategy for Your Objectives
Our experienced Bing Ads specialists create effective campaigns designed to meet your objectives and reach your ideal audiences. We develop tailored strategies to help you achieve success across search, shopping, and retargeting. By leveraging the advanced tools offered by Bing, we provide precise control over who sees your ads, including targeting specific age groups and genders. Unlike Google, Microsoft Bing Ads allows us to manage demographic targeting at both the campaign and ad group levels, giving you even greater flexibility.
In-Depth Insights for Growth
Our team is ready to chat with you about all things Bing Ads management. We can answer any questions you might have about how we run campaigns, our approach to using the Microsoft platform, and how Bing fits into a wider multichannel marketing strategy. We focus on working together to grow your brand, generate fresh leads, and boost your revenue.
Client Review & Testimonial
“Within a short period of time the phone inquiries and internet bookings increased markedly. Switching to LocaliQ was the best move we ever made.”
FAQs About Bing Ads Management Services
How do Bing or Microsoft Ads Work?
Microsoft understands just how many brands use Google’s advertising tools. As a result, they make it simple and seamless to import campaigns, ad groups, keywords and product categories. Like Google, Bing advertising uses a pay-per-click (PPC) advertising model. This involves a bidding system for particular keywords and search terms. If you outbid competitors, your ad is more likely to be displayed in search results and you pay only when someone clicks the ad.
Who Can be Targeted with Bing Ads?
As with Google, you can target a wide range of audiences using Bing Ads which can refine based on your brand, industry, location, target audience and campaign goals. Bing advertising is a great way to advertise to a wide range of people for relatively little cost, making it easier to generate brand awareness and “cast a wide net”. Those looking to reach specific audiences can also benefit from the fact that Bing users comprise older users aged 45 to 54 with an average annual income of $100,000 and over.
Why Invest in Bing Advertising?
With 1.3 billion unique monthly global visitors, Bing offers significant opportunities to reach new customers for your brand, even if it isn’t as big as Google. A good approach, for brands who are unsure, is to look at how much traffic your website already receives from Bing. We can take a look at those numbers and determine whether it’s a good pathway for your brand’s advertising strategy.
What Makes LocaliQ Stand Out in Bing Ads Management?
At LocaliQ, every brand we work with is offered a truly personalised approach. We go that extra mile to understand every aspect of your business, which means we can better target the audiences you need to reach to achieve your goals. What’s more, we enjoy a level of experience in Bing ads management than most agencies simply don’t have. Our familiarity with the platform equips us with the ability to deliver tailored campaigns that make the most of Bing’s advertising tools, costing you less and earning you more.
How Much Does Bing Advertising Cost?
The cost of a Bing advertising campaign varies depending on your chosen bid, competition for keywords/ search terms, and the number of people who click your ad. You can typically expect costs to be lower than Google ads due to less competition for keywords and greater ROI. By setting a daily budget, you won’t exceed the maximum you’re willing to pay.
Will Bing Ads Work for My Industry?
LocaliQ has seen Bing advertising campaigns work effectively for brands operating in a variety of different sectors. This includes everything from eCommerce to hospitality brands looking to reach local customers and technology providers looking to increase B2B marketing opportunities. We can help determine whether Bing is right for your brand based on traffic to your website and other information. If necessary, we’ll suggest where your marketing budget is better off being invested, whether that’s Google, Facebook, TikTok or LinkedIn.
Unlock the power of Bing Ads for your business.
Tap into niche audiences with LocaliQ’s Bing Ads expertise. Our tailored PPC services align with your broader marketing strategy, leveraging Bing’s partnerships with ChatGPT, LinkedIn, Netflix, and others to increase your brand’s reach across New Zealand.
Reach out to LocaliQ and start maximising your advertising potential.
